I Can't Believe It's Not Butter!® tapped Golden Globe-nominated and SAG Award-winning actress, producer, director, entrepreneur, philanthropist and L'Oreal Paris Global Brand Ambassador Eva Longoria to star in multiple comedic short-form videos aimed at inspiring people to reduce food drama and encourage a lifestyle focused on balance. The creative centered around her inner dialogue in the form of several hilarious and over-the-top "Mini Eva" characters.

The “Spread No Drama” campaign was featured across various digital channels, print, in-store, radio, as well as I Can't Believe It's Not Butter!®'s owned social channels and website.

Role: Oversaw campaign creative and managed talent & client communications leading up to the shoot and on set.