In an effort to connect small businesses with shoppers during the holiday season, American Express hosted the ByBlack Bazaar, a pop-up marketplace featuring beloved local and national Black designers and brands such as Sammy B, SKNMUSE, Mel D. Cole, No Free Coffee, Gloflo, Union Los Angeles and more.

To further generate buzz and excitement about the two-day event, hosts Salehe Bembury and Zerina Akers welcomed tastemakers and press to an exclusive VIP Brunch prior to the official opening of the event.

Approximately 1,100 guests attended the event in DTLA and 565K+ organic social impressions were generated from 60+ organic social posts.

Role: Oversaw campaign and managed talent & client communications leading up to the event and onsite.